Meet Allie

As I planned my own wedding,  I quickly realized there just aren’t a lot of options for beautiful, personalized designs that are also modern and hand-crafted and don’t cost an arm and a leg.

And Purejoyink was born.
Hi! My name is Allie Lofy and I am the owner and designer at Purejoyink. I love life!! I am a designer based in Southeastern Wisconsin. I have an amazing husband, Kelly, a son named Tobias, and a husky pup named Paddy. I have the joy of the Lord in my heart and I want to share the gift He has given me with you!

I started Purejoyink with the hope of spreading love and joy through creativity and ink. I studied Graphic Design in college, but am mostly self taught in the art of invitations and handlettering. Ever since I was little, I had a love for weddings and all things cute!

I love love love to create and doodle. In between my day job at a Marketing company and helping run our church’s Jr High Ministry with my husband, I love to brainstorm designs, and make pretty things for my fabulous customers!

Everything I do is custom. I want to try to do everything I can to make your vision come to life!

Paddleboard Lake GenevaA lil more about me! Things I love: My hubby, my cutie patootie son, my puppy, family and friends, Popcorn, Lularoe (My mom is a Rep, #winning), paddle boarding, chocolate, traveling, Christmas, Youth Group, music and singing, laughing… a lot, typography and fonts, new sharpies and pens, the smell of freshly cut grass and bacon, and lastly – the saving grace of my Lord and Savior, Jesus Christ. ❤

Please fill out the contact form for any comments and questions you may have! I would love to work with you on a project!